Wednesday, July 13, 2005

The Advantages To Having a Ebay Store VS a Normal Website.

The question that I come accross in forums and chat pages is should I have an Ebay Store. The answer to that is yes. Reasons for having an Ebay Store include:
Cross Promotion of Ebay Auction Items, Ebay Online Search Presence on Keywords for your items, Easy Set up for xml pages for Froogle, and much more. Keep in mind that you store items do not show up in Auction section of Ebay but you auction items do show in Store. Using your Auction Items to promote store items is done by using Ebay's FREE Cross Promotion Bar which shows 4 other items you are selling. The cost to have an Ebay Store Starts at $15.99 and for the promotion they give you for FREE it is well worth it.

The reasons for having and Ebay Store is growing all the time. Ebay pays alot for search keywords and I have found alot of my items showing up in google search near top of page. I know I said your ebay items do not show up in Auction portion of site but there is a case in which you ads do show up in the Auction portion for FREE. If a search term returns 10 items or less in Auction Portion, Ebay Store items will show in Auctions. Another reason to use an ebay store is that you have the power to optimize you store for search and you are backed by the Ebay name. The ebay brand has become a trusted well known brand for you store.

Check into opening a store, it is a great way to promote other items without spending a ton of Ebay Auction Fees. My Store sales have gone up in the past few months, and seems to improve more and more. Try it out ebay offers the first month FREE.

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